At Traffic Masters SEO & Web Design, construction is our specialty. No matter the focus of your business, we can help you identify the most impactful keywords and target areas with minimal competition, driving significant growth for your business and boosting your online presence.
Roofing marketing is highly competitive, with many roofers spending tens of thousands of dollars monthly on online ads. Our most effective strategies include local marketing on Google Maps, optimizing local SEO for “near me” keywords in areas with less competition, Google Guaranteed ads, and occasionally, paid campaigns on Yelp. The key to success lies in a deep analysis of specific regions and keywords to help your roofing business stand out.
To promote your masonry business effectively, selecting the right keywords is crucial. In low-competition areas, target broader phrases like “masonry contractors” or “tuckpointing.” In competitive markets, use more specific terms like “chimney repair” or “basement waterproofing.” Campaigns are more lucrative when tailored to locations with a high density of brick buildings, and we always assess Google Maps to pinpoint the most promising areas.
Exterior renovation companies often position themselves as “exterior” firms, but that broad approach can be a mistake. Few people search for “exterior remodeling.” Instead, focus on specific services like “siding installation,” “window replacement,” or “gutter installation.” By aligning your marketing with precise customer needs, your business will grow faster and outperform the competition.
General terms like “home remodeling” can be too broad for attracting the right clientele. Instead, target specific services like “kitchen remodeling,” “hardwood floor refinishing,” or “custom kitchen cabinets.” Focusing on niche remodeling services helps your business gain more visibility in search results, leading to better customer alignment and stronger growth.
When marketing porches and decks, precise language is key. Avoid broad terms like “porches and decks builder” and focus on specific searches such as “custom deck construction” or “screened porch installation.” Homeowners often know exactly what they want, so by using targeted terms, you’ll be more visible to those actively seeking your specialized services.
In the crowded field of paving and concrete, it’s essential to stand out by focusing on specific services like “concrete step repair,” “concrete leveling,” or “foundation crack repair.” Marketing as a general “paving” or “foundation” company may not attract the targeted leads you want. By highlighting your specialties, you’ll capture the attention of customers looking for your specific expertise, driving better leads and business growth.
